DAF2007 AdTruck


AdTruck is a interactive advertising system designed for the Digital Art Festival Tokyo 2007 (DAF). Audience stands on the truck and shout with microphone, the letters appears on the monitor and it moves with the recorded voice. With this system, audience can make their own motion graphics.


Production : Hakuhodo + TYO + DGN + AITIA
Design : Hakuhodo
System Design / Visual Programming : Motoi Ishibashi
Sound Design / Programming : Daito Manabe
Visual Programming : Hidehiro Kunihara